How is your brand showing up right now?

IN EVERY MARKETING APPLICATION, YOUR BRAND STRATEGY IS THE KEY TO HOW YOUR CUSTOMERS PERCEIVE YOU.

Your customer’s perceptions or opinions are created by their interaction with your brand. These interactions are called touchpoints.

Touchpoints include (but are far from limited to) your online and physical locations, products and services, customer service operations, logo, advertising, and more.

All touchpoints must create a positive experience and maintain a consistent message. Well-thought-out touchpoints align with your brand’s soul, or foundation, and help build a compelling brand. They generate new business, help keep the customers you have, and give you an edge over the competition.