IN EVERY MARKETING APPLICATION, YOUR BRAND STRATEGY IS THE KEY TO HOW YOUR CUSTOMERS PERCEIVE YOU.
Your customer’s perceptions or opinions are created by their interaction with your brand. These interactions are called touchpoints.
Touchpoints include (but are far from limited to) your online and physical locations, products and services, customer service operations, logo, advertising, and more.
All touchpoints must create a positive experience and maintain a consistent message. Well-thought-out touchpoints align with your brand’s soul, or foundation, and help build a compelling brand. They generate new business, help keep the customers you have, and give you an edge over the competition.
Congratulations on the excellent investment you are about to make into your business by getting your brand in alignment. I am incredibly grateful for your dedication to building a brand that presents itself with confidence and creating an opportunity for a deeper connection with your target audience, increasing your impact and income!